Customer reference story

MONSTER FINLAND

Monster Finland is part of Alma Career and Finland’s best-known job search service (Marketing Clinic, 2021). Monster has been serving recruiting organizations in Finland for more than 20 years and has come a long way from Jobline Oy to become part of the international Monster brand and Alma Media Group. 

The year 2020 was a thrilling one in the world of recruitment. The pandemic hindered proactive recruitment and thus the number of recruitments surged, compared to a normal year. Monster Finland saw that it was a great time to invest in developing the platform and service. Monster Finland and Dent Maker started cooperation to develop the new monster.fi service in August 2020. The new service was launched on April 21, 2021.

Mika Kiiskinen
Country Manager, Monster Finland

”We were looking for a technical project manager and product owner for Monster.fi platform renewal – an extensive and impactful service platform. In Rami we also got a consultant and colleague who understood and could connect between technology, product management, service development, and digital business.

Our collaboration worked out great; the approach was more like having an actual teammate rather than a normal buyer-contractor relationship. Multiple external vendors were involved in this complex project, and we were able to leave the cooperation with them on Rami’s shoulders without concerns.

We were able to trust that our interests were safe with him at all times.”

Results

Conversion +40%

One of the most important metrics for job boards – the job application conversion rate / job ad – rose by over 40%.

Soft skills

The job search experience was vastly improved and new ways of looking for interesting jobs were introduced.

Better search engine visibility

Strong growth in SEO was key to Monster as modern day jobseekers often start their job seeking process from Google.

Dent Maker led an extensive technology project, in which the entire technology platform of the Monster.fi service, with all its integrations, was replaced with a new one. At the same time, the brand was renewed, and the platform’s appearance was modernized. Although it was primarily a technology project, it also included process changes, the development of new types of products and service concepts, and a roadmap into future business goals.

Rami Karhu (Dent Maker) led the project in the role of product owner and sparred the development of the service in the role of consultant. Rami also served as a temporary member of the Monster Finland Management Team, sparring operations and practices evolving with the new service.

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